iDesignAUS: Branding and Corporate Identity


	Branding and Corporate Identity is initially an extensive study on the nature of the work, the company and the customers. The ‘plan of action’ is determined by the target audience and budget for the project. The style, graphics, and colours of the advertising materials are then designed to be both attractive and visually comfortable for the target audience. At iDesignAUS, all branding and corporate identity is completed in full agreement and collaboration with our clients, and consultations occur at every stage of the implementation. The following collections represent several recent examples of corporate identity projects we've completed: L’Amoroso café recently opened it doors in downtown Dubai, U.A.E. The client desired a logo that drew upon the image of the popular romantic Don Juan Demarco, yet used only a few, bold colours to keep the overall style simple. Once the logo was adopted, we then extended into branding for the entire business: paper cups, mugs, napkins, staff uniforms etc.


	The branding of ‘Znkol’ was achieved in close collaboration with the owner, who had a strong vision for his Italian and Middle Eastern restaurant and café in Dubai, U.A.E. The final design encapsulated the entire theme for Znkol, with furnishing and decor consistent harmonious to the colours and style of the logo design.

	In the following example, a national confectionary company launched a new chocolate biscuit into the market. They wanted both the logo and packaging to appeal to their target age group of both children and teenagers. They had a limited budget in line with the affordable sale price of the product line. Once the company logo was developed and approved, different packaging styles were created with artwork and colours to suit each of the three flavours.


	For this international school, the logo design and colour selection was based on the design brief dictated by the elected school board. A selection of logos were developed to allow the client to choose the most appropriate design for their vision of the school. Following selection, and requested modifications to the design, all stationary and accessories were created, such as student badges, t-shirts, banners, plaques, information booklet etc.